When to Use Focus Groups and When Not To

Everyone has heard of focus groups, but not many people actually know what they are or what makes a good one. Julie thinks focus groups are great when used properly, but they are seldom used properly, so she will teach us when it is appropriate to use a focus group and what questions they can help answer.

Julie Francis has a track record of helping clients uncover the strategic insights they need to make informed business decisions. With 15+ years of experience designing and executing quantitative and qualitative projects, she is uniquely positioned to craft the best qualitative research program to meet client research objectives.

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