Tracking Not Required

Tracking Not Required: Privacy-Preserving Third-Party Web Services

Do Not Track is seemingly approaching an impasse. Policymakers, public interest groups, and researchers call for an effective control on collection of a user's browsing history. Advertising companies, analytics services, social networks, and other third parties are unwilling to yield their current business practices.

But there is scope for compromise: functional third-party services that do not track users. Jonathan Mayer of Stanford University explains how to build such services with a set of engineering primitives and modern web technology. Examples include advertisement frequency capping, behavioral personalization, and social sharing. The talk will also survey the market failures that have thwarted privacy-preserving services and suggest how regulators and browser vendors might constructively realign incentives.

There is an Air Mozilla HD feed of this presentation.

Tags: privacy, services

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